GoingWiMAX.com recently interviewed Senior General Manager of Greenpacket Berhad, Kelvin Lee. He provided insight into the latest offering from the WiMAX company, Interact Collabright. They worked with Intel to develop the latest in messaging software.
1. Tell us a little about your relationship with Intel?
We worked closely with Intel to develop Interact Collabright, which was fully built on Intel’s My WiFi technology SDK. Interact Collabright is an application that allows users to easily share files, screens, and chat with one another wirelessly via a personal area network (PAN).
Intel Capital, Intel’s global investment arm, is invested in Green Packet Berhad.
2. How does the Collabright platform complement your WiMAX technology?
Greenpacket is an end-to-end provider of mobile broadband and networking solutions. The introduction of Collabright complements our existing portfolio of wireless networking products which gives us a wider market reach. This way, we have a strong foothold in the wireless industry whether it’s WiMAX, WiFi, 3G or the like.
3. Could you explain, briefly, the advantages and benefits Collabright will provide customers?
Consumers are empowered to easily share information like files, folders and screens, chat, and even share their internet connection securely without conventional network infrastructure. We are shelving the need for hardware like routers, hubs, modems, cables and such. Consumers can form their own secure PAN workgroup within WiFi radius, wherever and whenever they want to as long as they have their My WiFi enabled PC with Interact Collabright installed. Simply put, we are innovating the way we communicate wirelessly.
4. How does this software further your broader technology and market strategies?
Interact Collabright widens Greenpacket’s reach as it allows us to penetrate into the huge notebook ODM/OEM market. Together with our ICMP and ISMP software solution and WiMAX devices, we can now cater to 3G and WiMAX operators, as well as notebook manufacturers. We will continue to innovate to entrench our position as a unique end-to-end solutions provider.
5. Who are the primary target customers for this independent, personal network?
Our customers are notebook ODM and OEM manufacturers. In a highly competitive market, these manufacturers are continuously searching for value-added features that they can give to their customers and Interact Collabright will appeal for both business and personal use.
6. So, in a nutshell, how does Collabright work?
Interact Collabright is an application built to unleash the capabilities of Intel My WiFi technology. A notebook empowered with Intel My WiFi technology can host a PAN and other users can connect to this PAN as long as they have WiFi. Then, with Interact Collabright installed, all users within the PAN can start chatting, sharing files and screens, exchange notes on a common whiteboard or even share the host’s internet connection.
7. Does Greenpacket have other affiliates? Tell me about that.
Strategic partners of Greenpacket include Starent Networks/Cisco, Bridgewater Systems, Quiconnect and Sapience Knowledge Systems. More details will be revealed in due time.
8. What are some of the risks you as a company and the average consumer face with this product?
The constant challenge of software development is in the fast-paced environment that governs the product cycle. Technologies and demand change, hence we always have to be at its forefront to anticipate what future technologies are and also predict consumer behavior way ahead. Greenpacket manages this challenge by continued innovation of our solutions and also vast experience in our field.
On the consumer front, it takes time for new technology to be fully understood but with Intel’s commitment to My WiFi, we believe that consumers don’t have to wait long for a complete wireless ecosystem to fully set in.
9. What competitive advantage does Collabright offer?
Interact Collabright is developed for Intel’s My WiFi platform using its SDK and is also an evolution of Greenpacket’s award-winning SONbuddy software. While the base concept of connecting a group of PCs together in an ad hoc network and allowing its users to collaborate with one another is not new, Interact Collabright makes it an all-inclusive experience that caters to both business and personal users in a secure manner which is built on top of Intel’s My WiFi platform.
For example, features like screensharing, whiteboard sharing and chatting are just as useful in business meetings or even college assignment buddies. Sharing files, folders or even an internet connection in a highly secure and reliable wireless environment is also a straightforward process that is made even simpler with our Quick Start Wizard.
At Greenpacket, our solutions are designed from the perspectives of our clients and their customers. Our experience is attributed to our experience in an operational environment as a solutions vendor and also a service provider. This is why we are fully in touch with business needs as well as the demands of retail consumers.
10. How does this product fit into Greenpacket’s greater vision for the future of wireless communication?
Interact Collabright innovates the way we communicate and share with one another by making it a lot easier to do so. Consumers today tend to do more in less time and by making things simpler, we believe that the adoption of wireless technology will ramp up exponentially. Soon, we will see more wireless applications in vertical markets like in health services, schools and more.
11. When will this become available?
We are currently working with a leading consumer electronics manufacturer to roll-out Interact Collabright, possibly by 2H (2nd half) 2010. We will disclose more details at a later date.
About Greenpacket:
Greenpacket prides itself as a leading developer of Next Generation mobile broadband and networking solutions. Its carrier-grade solutions and award-winning consumer devices help Telecommunications Operators open new avenues, meet new demands, and enrich lifestyles while forging new relationships. Greenpacket believes in a future of limitless freedom in wireless communications and commits to meeting the needs of customers through innovative solutions.
Greenpacket is the solutions pillar of Green Packet Berhad, which is founded in 2000 in the Silicon Valley. Green Packet Berhad is now headquartered in Kuala Lumpur, Malaysia and listed on the Main Board of the Malaysian bourse. It has over 1000 employees with nine operations across the globe. For more information visit: www.greenpacket.com
For more information about this press release please contact
Sales & Marketing Contact Contact:
Carol Koh, Director, Global Marketing
Green Packet Berhad
T: +603 7450 8888 ext 8379
E: carol.koh@greenpacket.com |
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