Green Packet's unit, Apigate team up to offer direct carrier billing
KUALA LUMPUR (Aug 10): Green Packet Bhd's joint venture company Funsea Interactive Entertainment (M) Sdn Bhd has teamed up with Apigate, a subsidiary of Axiata Digital Services Sdn Bhd, to enable direct carrier billing (DCB) for Celcom's customers.
DCB is traditionally used by mobile content creators and developers to facilitate payment for their in-app purchase and subscription services by end users. It allows end users to make payments for their purchases by charging payments to their mobile operator's post-paid and pre-paid bill.
Under the partnership, Funsea Interactive will be able to facilitate payment for their over the top (OTT) content related games, music and video-based apps to more than 9.6 million Celcom subscribers in Malaysia through the DCB payment facility offered by Apigate.
According to the latest report by Technavio, the global DCB market is expected to register a compound annual growth rate of nearly 9% during 2018-2022. DCB fills a significant gap in the online payments ecosystem in Malaysia, especially for mobile content purchase.
"The popularity of DCB is attributed to its more user-friendly payment experience where users would not need to sign in or create an account to make payments, nor do they need to share their personal data online," said Green Packet group chief executive officer and executive director Tan Kay Yen in a statement today.
"For Funsea Interactive, our strategic decision is to deepen our involvement in content creation and distribution, particularly in the Southeast Asian region, which will be increasingly pivotal as our group continues to grow its ecosystem," he added.
At 2.45pm, Green Packet shares were unchanged at 39 sen today, with 415,000 shares done, bringing a market capitalisation of RM292.9 million.