Issue 90/2012

To Change or Not to Change to 4G

BONY1781_smallLocal YouTubers from anti-clockwise; Jared Lee, Kyopropaganda, Joseph Germani, Dan Khoo, Roy Ajong, Ming Yue, Charis Ow and Ming Han
with our P1 Brand & Marketing Director, Shirley Ah Yong at the P1 Tukar Tak Tukar Campaign & Media Launch event.

Packet One Networks (Malaysia) Sdn Bhd (“P1”), South East Asia’s leading 4G broadband provider launched a new consumer campaign themed, Tukar Tak Tukar. The campaign aims to get 3G users looking for new broadband services to seriously consider P1’s latest 4G promotion plans which give significantly more usage quota and attractive rebates.

Shirley Ah Yong, P1 Brand & Marketing Director said, “The Tukar Tak Tukar campaign intends to get Malaysians thinking about change in relation to their broadband experience. We want all 3G users to give some thoughts to how P1’s 4G broadband can enhance their broadband experience and give them better value for their money.”

Shirley continued, “To change or not to change is a decision that everyone makes constantly. It could be about anything big or small and include which broadband service to subscribe to. Through this campaign, we hope to give you enough facts for you to decide on your broadband service; and at the same time, bring you some interesting stories on ‘change’.”

A key highlight of the campaign is P1’s collaboration with five local popular YouTubers; Grim Film, KYO Propaganda, Dan Khoo Productions, The Ming Thing TV and Joseph Germani to produce six entertaining videos on “change”. These videos will be launched on P1’s Tukar Tak Tukar micro-site over six consecutive weeks starting on 12 October.

P1’s collaboration with young and local YouTubers continues to affirm both the company’s commitment to support local creative talents and their focus on new media channels. Shirley refers to YouTube as a “wildly wonderful platform and catalyst for creative expression.”

The micro-site will also raise awareness on the benefits of changing to 4G broadband plans by P1 with their all-out year-end promotion. P1 is offering contract subscribers 100GB more usage quota and a free dect phone for their ForHome™ or combo OnePlan™: Its mid to high ToGo™ plans have uncapped 4G speed and comes with a free 4G MiFi (personal WiFi device). On top of it all, subscribers to all of P1’s mid to high 4G plans will enjoy a bonus RM200 rebate.

Shirley said, “The extra quota and rebate will be most attractive to those who are craving to do more online without paying an arm and a leg. We anticipate that the free dect phone with initial bundled-in call minutes for home broadband (ForHome™ and OnePlan™) and the free MiFi modem for the on-the-go plans will be popular draws as well.

To view the viral videos and to find out more about P1’s latest year-end promotions, please visit www.tukartaktukar.my

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