Issue 87/2012

Newly appointed Ingenuity to Spearhead P1 Fiber Broadband Sales

Southeast Asia’s leading 4G broadband provider, Packet One Networks (Malaysia) Sdn Bhd (“P1”) appointed Unified Synergy Sdn Bhd, a subsidiary of Ingenuity Solutions Berhad (“Ingenuity”) as the distributor for its newly launched P1 fiber broadband for businesses known as P1 ForBiz™Fiber. The series of tie-ups reaffirm Ingenuity’s long-term commitment to building a stronger footprint in the local telecommunications distribution market. P1 ForBiz™ Fiber is the most competitively priced in the market specially targeted at SoHos and small and medium enterprises (SMEs) in the country. The signing ceremony was held at the P1 corporate office in Petaling Jaya between Low Gah Luen, Executive Director of Ingenuity and Michael Lai, Chief Executive Officer of P1.

photo---smallFrom left to right: Sean Hor, Director of Unified Synergy Sdn Bhd, Low Gah Luen, Executive Director of Ingenuity Solutions Berhad, Michael Lai, Chief Executive Officer of P1, Mike Lee, Director, Product Services of P1

P1 aims to provide businesses especially SoHos and SMEs with quality yet affordable all-in-one business communications package, incorporating high speed fiber optic Internet access with lowest price business voice call rates in the country. In particular, the appointment of Unified Synergy Sdn Bhd as their distributor, a newly formed subsidiary of Ingenuity, will serve as a keystone in the plan to steer P1 broadband business revenue in Malaysia.

“Once again, Ingenuity has emerged as the partner of choice for P1. We are highly excited about this opportunity and it’s a privilege to collaborate with P1 again on the fast growing broadband industry in Malaysia. This partnership is not only another testament to our expansion into the telecommunications foray, but also provides a highly synergistic, cost effective and seamless distribution channel for P1 ForBiz™ Fiber in both Peninsular and East Malaysia. Riding on this partnership, Ingenuity through its subsidiary Unified Synergy, targets to sell 15,000 lines within a year. Ingens Sdn Bhd a wholly-owned subsidiary of Ingenuity, was appointed the sole distributor for P1 4G WiMAX modem last April. This underlines Ingenuity’s proven strengths and highlights our depth and experience in ICT distribution, particularly in the business-to-business segment,” said Ingenuity’s Executive Director, Low Gah Luen.

According to Lai, “P1 believes the collaboration with Ingenuity would help accelerate the uptake of the business fiber Internet plan as P1 will aggressively market the product while riding on Ingenuity’s strong dealer network and logistics expertise in the country. This area has immense growth opportunity because the high-speed broadband (HSBB) coverage for businesses in Malaysia is between 300,000 and 350,000, while only about 46,000 are fiber broadband users. This vast difference between coverage and users represents a huge untapped market segment and a golden business opportunity. P1 expects to sell 50,000 subscriptions over a period of two years.”

Now every SoHo and SME can have a preferred fiber Internet access at an affordable limited time promotion starting from RM99 per month for 5Mbps and RM199 per month for 20Mbps. All P1 ForBiz™ Fiber Internet plans come with free P1 Voice line and users can also enjoy amazing nationwide call rates of 15 cents per minute to any fixed or mobile phone lines locally.

Ingenuity Logo

About Ingenuity Solutions Berhad (

Unified Synergy Logo

Ingenuity Solutions Berhad (Ingenuity) is a “Total Business ICT Solutions Provider” in Malaysia that aims to simplify and humanise state of the art technology solutions to drive business value for our clients. With over a decade of steady successes, the Group has evolved and transformed into a leading One-Stop ICT Solutions Provider in Malaysia by going beyond Business Software Solutions to System Integration & Services, IT Hardware and Software Distribution & Services, as well as Telecommunication Products Distribution & Services. The four core businesses enable Ingenuity to meet the variety of demands and needs of Malaysia’s growing ICT industry and allow the Group to turn these challenges into profitable opportunities for continuous and sustainable growth.

Ingenuity, a listed Group on the Bursa Stock Exchange, also plays a major role in the distribution of ICT hardware and software ranging from laptops, desktops, software, computer technology products, mobile devices, multimedia related equipment including accessories, to Telco services from several Malaysian telecommunication operators. The rapid expansion and commitment to service excellence has positioned Ingenuity as one of the nation’s leading ICT distributors with more than 800 growing dealers nationwide. Ingenuity represents an array of world leading vendors such as Acer, Toshiba, ZTE, Samsung, BenQ, Seagate, amongst others. The scope of businesses is managed by several subsidiaries to ensure better focus on delivering the best service for its specific market.

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