Realizing the imbalance in ARPU and bandwidth utilization, Operators around the world are looking for ways to boost revenue. In a joint study conducted by Frost & Sullivan and Telecom Asia, the top priority for over 36% of Operators was to increase ARPU through new value-added services. Next on the list, 30% of Operators need new customer retention strategies.
Infinit AppHub offers the ideal avenue for Operators to kick-start their very own application store and enjoy additional revenue. Infinit AppHub is built to leverage on Operators’ existing strengths and fast track their venture into the application store arena.
WHAT DOES INFINIT APPHUB OFFER?
Applications Marketing
With thousands of applications available out there, an application marketing mechanism has to be developed to give all applications a favourable selling ground. Applications should have the opportunity to compete in its own space, ranging from popularity, rarity, uniqueness and pricing.
Infinit AppHub can be customized (by Operators) to ensure that applications are marketed in a manner deemed most effective to Content Developers.
Multi Device and OS Support
Operators are expected to provide applications/services that can be supported by multiple devices, across all platforms with a consistent user experience. Green Packet’s Infinit AppHub is designed to support all major mobile devices and OS without jeopardizing user experience.
Additionally, a cross-platform App Store is a stronger incentive for content developers as they are assured that their master pieces reach a wider target audience.
CRM Capabilities
Operators are the only party within the telecoms ecosystem with a holistic view of subscribers’ lifestyle patterns based on their profile and purchase history.
Green Packet’s Infinit AppHub, equipped with artificial intelligence integrates with the Operator’s CRM system to leverage on the wealth of subscribers’ behavioural information. Based on this information, Operators have the opportunity to make compelling recommendations to subscribers and meet their demands for personalized content.
Ready Billing
Another advantage that Operators have is a billing system, which means there is an established and trusted billing relationship between Operators and subscribers. App Store’s billing mechanism requires credit cards or prepaid cards (which only allow purchases of applications) which are prone to theft, fraud and even human error.
Infinit AppHub is built on an open platform that enables easy integration with Operator’s existing billing system. Operators can ride on their existing billing relationship as payment mechanism for the purchase of applications to provide subscribers with a consolidated account for voice, data and applications. Aside from convenience, this option ensures a more secure payment method for subscribers and allows Operators to manage billing from a single point of access.
