Application Stores: What's the revenue opportunity for mobile operators?

Operators have struggled for years to find an ideal business model for mobile data services. This year, application storefronts have emerged as a key way for them to get a foothold in the mobile application value chain. In a recent study, Juniper Research found that the proliferation of application storefronts has boosted the growth in mobile application downloads, with a projected 20-billion application downloads annually by 2014. The increasing deployment of applications targeted at smartphones and MIDs, coupled with ingenious storefront interfaces and the increasing array of titles to cater to a wide range of demographics, have been driving the growth in this application market.

Apple’s App Store originally sparked off this phenomenon, but the iPhone model provides little revenue opportunity for operators as they play no part in the billing value chain. Operators are therefore looking at launching their own application stores to ensure that they get a slice of the applications revenue pie.

Join us in this webinar where we will discuss how Operators are able to leverage on the mobile application phenomenon through the implementation of ready built application storefronts, increasing their ability to rapidly introduce new services and generate new revenues, while reducing costs.

Date and Time:

Wednesday, Dec 9, 2009 5:00 am
Eastern Standard Time (GMT -05:00, New York)

Wednesday, Dec 9, 2009 10:00 am
GMT Standard Time (GMT 00:00, London)

Wednesday, Dec 9, 2009 6:00 pm
Singapore Standard Time (GMT +08:00, Singapore)

   
Hosted by :

Anne Morris
Editor, Total Telecom

Paul Sumner
Senior Manager (Consultant), Analysys Mason

Jim Morrish
Principal Analyst, Analysys Mason

Kelvin Lee
Senior General Manager, Green Packet Berhad

John Small
Head of Product Marketing for Application Shop, Orange Group's Mobile Multimedia

Matt Edgar
Head of Products, Orange Group's Mobile Multimedia Innovation Stream

 

Member of the Wireless Communication Association International.

Join us at:

linked in twitter facebook slideshare YouTube

About Green Packet Solutions
Green Packet is a leading developer of Next Generation Mobile Broadband and Networking Solutions. We help you drive ARPU growth by optimizing your infrastructure investments with our leading-edge and customizable carrier-grade connectivity solutions. Green Packet also carries a complete range of award-winning WiMAX Modems, offering best-in-class performance and quality to ensure your users are ALWAYS BEST CONNECTED!  For more information, visit www.greenpacket.com
San Francisco     |      Kuala Lumpur     |      Singapore     |      Shanghai     |      Taipei     |    Sydney     |    Manama     |    Bangkok