Join Us for Live Webinar

Application Stores: What's the revenue opportunity for mobile operators?

Operators have struggled for years to find an ideal business model for mobile data services. This year, application storefronts have emerged as a key way for them to get a foothold in the mobile application value chain. In a recent study, Juniper Research found that the proliferation of application storefronts has boosted the growth in mobile application downloads, with a projected 20-billion application downloads annually by 2014. The increasing deployment of applications targeted at smartphones and MIDs, coupled with ingenious storefront interfaces and the increasing array of titles to cater to a wide range of demographics, have been driving the growth in this application market.

Apple’s App Store originally sparked off this phenomenon, but the iPhone model provides little revenue opportunity for operators as they play no part in the billing value chain. Operators are therefore looking at launching their own application stores to ensure that they get a slice of the applications revenue pie.

Join us in this webinar where we will discuss how Operators are able to leverage on the mobile application phenomenon through the implementation of ready built application storefronts, increasing their ability to rapidly introduce new services and generate new revenues, while reducing costs.

Date and Time:	Wednesday, Dec 9, 2009 5:00 am Eastern Standard Time (GMT -05:00, New York) Wednesday, Dec 9, 2009 10:00 am GMT Standard Time (GMT 00:00, London) Wednesday, Dec 9, 2009 6:00 pm Singapore Standard Time (GMT +08:00, Singapore)

Hosted by :	Anne Morris Editor, Total Telecom Paul Sumner Senior Manager (Consultant), Analysys Mason Jim Morrish Principal Analyst, Analysys Mason Kelvin Lee Senior General Manager, Green Packet Berhad John Small Head of Product Marketing for Application Shop, Orange Group's Mobile Multimedia Matt Edgar Head of Products, Orange Group's Mobile Multimedia Innovation Stream

Member of the Wireless Communication Association International.

Join us at:

About Green Packet Solutions